Currently in our e-Marketing class we are running a Google Adword campaign for a dog pet rescue. While we have been running this campaign I became curious whether any beer companies use puppies or dogs in their advertising, because everyone likes to see cute dogs right?? Many companies use animals in their advertisements, as they know that cute animals can sell products or at least give you a warm fuzzy feeling about the brand.
One TV ad I found that I thought used puppies perfectly to demonstrate the stereotype that women will be attracted to a man who has a cute puppy, was the Jim Beam "Rent a Puppy":
Budweiser has consistently used dogs in their ads, most recently the Dog Sitter which aired during the Superbowl this year:
I also really like the Budweiser commercial that shows two dogs fetching beer for their masters:
As I was researching these ads, I came across a Korean beer called "Happy Lager" that is actually made for dogs. Kinda strange honestly, I don't know if it actually has any alcohol in it, but would you buy beer for your dog? I'd rather buy it for myself!
What are your thoughts about using animals in advertisements? Do you think they are successful?
St. Patrick's Day: the official holiday for corned beef, cabbage and beer!! This is the drinking holiday of the year, where beer is colored green and Irish beers are essential. One of the most popular Irish beers is of course Guinness. This dark beer has been enjoyed around the world for 250 years, and is a stable draft in almost every bar.
Here are some fun facts about Guinness:
10 million glasses of Guinness are enjoyed everyday!
The Guinness product is sold in 150 countries worldwide
Guinness on draft actually contains less alcohol and carbs than Budweiser
Guinness is in fact responsible for starting the Guinness Book of World Records
Arthur Guinness, the founder, signed a 9,000 year lease on the brewery property. Wow!
To celebrate St. Patty's day Guinness released a commercial that demonstrates the correct way for men to hug without being "gay". Dark beer has traditionally been viewed as a "real man's" drink. However I know plenty of women who love drinking Guinness! And who is to say that drinking light beer makes you any less of a man? Check out the commercial, and let me know what you think:
One thing that I found was interesting when I was researching Guinness, is that they have a free app called the "Guinness Pub Finder". You can download this app and find all the places in the area that serve Guinness! It also comes with a pub quiz, shows you how to pour the perfect pint, and even includes print and video ads. Way to be on top of the ever evolving marketing trends Guinness, I am impressed.
And apparently if you drink Guinness you are part of an elite crowd. According to this commercial starring Bill Walton, only 1 in 10 men drink Guinness.
So enjoy yourself this St. Patty's day, eat some cabbage, drink Guinness and have an awesome time being Irish!!
What do these three have in common? Well if you were watching the Super Bowl this year, you saw aspects of them all. Obviously you saw football, unless you are part of the group who just watch the big game for the commercials. And in that case, you saw lots of beer ads as well! But what about social media?
Almost every commercial played mentioned a Facebook page or website, however as the Online Marketing Blog mentions, social media was very much underutilized. Social media has quickly become a huge market to to capture costumers, and companies are scrambling to use to their advantage. Brands can use social media to create hype about their commercials before they air them, as well as involve their clientele in the process. Only a few managed to do this.
With a cost of $3 million per 30 second spot, companies need to make use of all the tools they can. Just putting web addresses at the end of commercials doesn't work if you want consumers to take the next step and explore what you have to offer.
What were your favorite commercials from the game? There were plenty of good ones this year, but personally I have to go with one of the classics. The infamous "Lamb Streaker". Enjoy!
