Thursday, March 17, 2011

Happy St. Patty's Day!

St. Patrick's Day: the official holiday for corned beef, cabbage and beer!! This is the drinking holiday of the year, where beer is colored green and Irish beers are essential. One of the most popular Irish beers is of course Guinness. This dark beer has been enjoyed around the world for 250 years, and is a stable draft in almost every bar.

Here are some fun facts about Guinness:

  • 10 million glasses of Guinness are enjoyed everyday!
  • The Guinness product is sold in 150 countries worldwide
  • Guinness on draft actually contains less alcohol and carbs than Budweiser
  • Guinness is in fact responsible for starting the Guinness Book of World Records
  • Arthur Guinness, the founder, signed a 9,000 year lease on the brewery property. Wow!

To celebrate St. Patty's day Guinness released a commercial that demonstrates the correct way for men to hug without being "gay".  Dark beer has traditionally been viewed as a "real man's" drink. However I know plenty of women who love drinking Guinness! And who is to say that drinking light beer makes you any less of a man? Check out the commercial, and let me know what you think:


One thing that I found was interesting when I was researching Guinness, is that they have a free app called the "Guinness Pub Finder".  You can download this app and find all the places in the area that serve Guinness! It also comes with a pub quiz, shows you how to pour the perfect pint, and even includes print and video ads. Way to be on top of the ever evolving marketing trends Guinness, I am impressed.

And apparently if you drink Guinness you are part of an elite crowd.  According to this commercial starring Bill Walton, only 1 in 10 men drink Guinness.


So enjoy yourself this St. Patty's day, eat some cabbage, drink Guinness and have an awesome time being Irish!!

-Karina

2 comments:

  1. Funny videos! And the free app is a great marketing tool to increase brand awareness and brand loyalty. Do you know of any other beer companies who have a similar app?

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  2. Thanks Sven! Yes, actually Budweiser and Budlight have similar apps as well!

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