Here are some fun facts about Guinness:
- 10 million glasses of Guinness are enjoyed everyday!
- The Guinness product is sold in 150 countries worldwide
- Guinness on draft actually contains less alcohol and carbs than Budweiser
- Guinness is in fact responsible for starting the Guinness Book of World Records
- Arthur Guinness, the founder, signed a 9,000 year lease on the brewery property. Wow!
To celebrate St. Patty's day Guinness released a commercial that demonstrates the correct way for men to hug without being "gay". Dark beer has traditionally been viewed as a "real man's" drink. However I know plenty of women who love drinking Guinness! And who is to say that drinking light beer makes you any less of a man? Check out the commercial, and let me know what you think:
One thing that I found was interesting when I was researching Guinness, is that they have a free app called the "Guinness Pub Finder". You can download this app and find all the places in the area that serve Guinness! It also comes with a pub quiz, shows you how to pour the perfect pint, and even includes print and video ads. Way to be on top of the ever evolving marketing trends Guinness, I am impressed.
And apparently if you drink Guinness you are part of an elite crowd. According to this commercial starring Bill Walton, only 1 in 10 men drink Guinness.
So enjoy yourself this St. Patty's day, eat some cabbage, drink Guinness and have an awesome time being Irish!!
-Karina
Funny videos! And the free app is a great marketing tool to increase brand awareness and brand loyalty. Do you know of any other beer companies who have a similar app?
ReplyDeleteThanks Sven! Yes, actually Budweiser and Budlight have similar apps as well!
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