LeBron James is on his way to becoming the billion dollar name he has always desired to be.
Fenway Sports Marketing -- the sister company of the Red Sox -- said Wednesday it has signed James and the management company he helped create, LRMR, to a long-term deal to secure marketing and sponsorship opportunities. As part of the deal, James obtained a piece of Liverpool FC, one of the world's most famed soccer teams and a longtime marquee franchise in the English Premier League.
FSM handles the marketing for the Red Sox, Liverpool and Roush Fenway Racing, and now it will handle James, too.
"What FSM does for Roush Fenway, Liverpool and the Red Sox, we will now do for LeBron James," FSM President Sam Kennedy said. "We will aggressively pursue business opportunities for him."
The obvious goal of all parties involved with this deal is creating a GLOBAL BRAND
The obvious goal of all parties involved with this deal is creating a GLOBAL BRAND
With the addition of LeBron James, FSM has essentially created a global marketing Holy Trinity in Liverpool FC, Boston Red Sox, and LeBron James, 3 HUGE globally recognized brands.
Haters may say LeBron has no business owning stock in soccer, and his avid love for the Yanks make his move to ink a deal with the Sox confusing. But in my opinion, the move is BRILLIANT.
WHAT DO YOU THINK ABOUT LEBRON'S NEW DEAL?
~Z
Not sure if I understand the meaning of global brand in this context. I don't see that FSM is becoming a global brand. Why is it a brilliant move for FSM?
ReplyDeleteApparently James is a huge Yankees fan. How about that?
ReplyDeletehttp://sports.espn.go.com/boston/nba/news/story?id=6301581
Maybe "Brand" is the wrong word. But I believe that FSM's signing of LeBron James shows that this agency is attempting to create a global identity of an marketing agency that manages the marketing operations for the top grossing international icons and franchises. Through pursuing control of the marketing operations of international starts like LeBron, and franchises like Liverpool and Boston, FSM is creating a reputation as the top marketer for the elite of international appeal. In this way it is a brilliant move for FSM. Thanks for the comment Sven!
ReplyDelete~Z