NIKE vs ADIDAS

 SWOOSH OR STRIPES?

Both Nike and adidas have two newish ads that are pretty cool and interestingly enough are emphasizing a common theme 

Nike's new ad is titled "NIKE THROWDOWN" wherein Nike consumers attempt to one-up each other, challenging consumers to join them and show they're in the club.

adidas' ad is titled "ADIDAS IS ALL IN" wherein adidas shows the myriad of top schools, athletes, and artists they endorse in a series of quick cuts where they show flashes of their performance that crescendos into roaring crowds and ends with adidas listing all their endorsee's who are all in. Like Nike's ad, adidas is challenging consumers to join the list of impressive individuals who are ALREADY ALL IN. They are urging consumers to join the club. 

It's not surprising that these giant corporations would run ads that challenge the consumer to purchase their product. What I think IS interesting is that the first new ads of the year focus on identification. 

Within the first 3 months of the year adidas is running an ad that essentially says, "the cream of the crop is already all in...ARE YOU? This pushes the consumer to purchase their product so that they won't get left behind since these superheroes have already joined the club.

Nike is also conveying a don't get left behind message by showing that their consumers are currently involved in a widespread movement of one-upping each other, which urges viewers to quickly go out and join the club so they won't miss out on a movement that is already happening. 

I think it is brilliant that Nike and adidas chose this campaign strategy as their first ones of the year because as we set new year's resolutions and start getting comfy with 2011, Nike and adidas are quick to tell us that if we don't act now, we will miss out on the opportunity to be a part of the movement!

DOES URGENCY WORK?

WHICH AD MAKES YOU WANT TO JOIN THEIR CLUB MORE?

~Z